The "Revolution of Skiwear" – this bold aspiration is what Lasse Kjus and his Swiss partners had, when they launched their first winter sports collection of the KJUS label in 2001. A revolution because the KJUS team pursued no less a vision than making the very best functional skiwear in the world. Despite initial prophecies of doom, the year 2001 marks the birth of an incredible success story. Because after just 11 years, KJUS has managed to advance to being not just the standard for performance skiwear, but also to set several milestones in the development of new materials and design concepts. Thus it was the KJUS brand that managed to land a true show-stopper in 2003, with the first, fully developed, 2-way-stretch-ski-pants. In general, stretch fabrics with extraordinary performance when it comes to elasticity, lightweight and breathability play a very special part at KJUS. 4-way-stretch is the magic formula for skiwear by KJUS, which guarantees unrestricted freedom of movement. The innovative materials also ensure optimal heat control.
The pioneering spirit of the first hour gave birth to a philosophy, which the KJUS team continues to systematically pursue. They like to call themselves "tinkerers" – always on the lookout for even better materials with more functionality. The former ski pro Lasse Kjus also contributed his experiences from the world of ski racing. This constant pursuit of improvements is typical for the KJUS brand.
» In my career I've learnt to work on myself unremittingly. There was always something that could be improved. I maintain this approach with regard to the KJUS collection, too. « Lasse Kjus
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